Aesthetic analysis of media texts, ie the analysis of art concept of the media texts of different types and genres, is closely related to the aesthetic (artistic) theory of media (Aesthetical Approach, Media as Popular Arts Approach, Discriminatory Approach). Aesthetic theory of media literacy education has been very popular in the 1960s…

The authors analyze the results of two universities students' survey aimed at finding out the respondents' media competence levels. The findings confirm a general tendency, that commonly, less than a quarter of the young audience reveals a high level development of the media competence's motivational index. A considerably larger part of…

Development of skills for the critical analysis of media texts--an important task of media education. However, media literacy practice shows that students have the problems with the discussion/analysis of entertainment genres in the early stages of media studies, for example, the difficulties in the process of understanding and interpreting the…