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Hustedt, Beth; Franklin, Jeff; Tate, Nicole – New Directions for Institutional Research, 2019
We discuss methods that can improve response rates in large-scale cross-sectional and longitudinal studies. Regardless of the specific study topic, sample member population, or method of contact, data collections should be designed with certain core principles in mind: legitimizing the study to prospective participants; presenting study…
Descriptors: Data Collection, Longitudinal Studies, Surveys, Response Rates (Questionnaires)