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Cash, R. William; McFadden, Karen S. – 1993
Higher education administrators often wonder if the information they receive from the low response rates to surveys of non-matriculating applicants accurately reflects the entire population of these non-matriculants. These questions are exacerbated by evidence that response bias does exist. This paper describes how St. Mary's College in Notre…
Descriptors: Bias, College Admission, College Applicants, College Bound Students