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ERIC Number: EJ1222233
Record Type: Journal
Publication Date: 2019-Aug
Pages: 11
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1525-822X
EISSN: N/A
Available Date: N/A
A $2 Bill or Two $1 Bills: An Experiment That Challenges Standard Protocol
Mills, Sarah
Field Methods, v31 n3 p230-240 Aug 2019
The $2 bill is commonly used as a prepaid incentive in survey administration. Despite the widespread use of this incentive, there is no peer-reviewed research into how providing a single $2 bill rather than two $1 bills affects survey response rate. The results are from a mail survey of 2,970 rural landowners in Michigan with identical survey protocols. Half were randomly assigned to receive a single $2 bill and the other half to receive two $1 bills accompanying the questionnaire. I found no statistical difference in the response rates of the two groups. While there may be logistical advantages to using a single $2 bill compared to two $1 bills, this research suggests that the $2 bill is not more effective at inducing survey participation.
SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: http://sagepub.com
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Michigan
Grant or Contract Numbers: N/A
Author Affiliations: N/A