This article makes a case for the existence of a minority language hierarchy in New Zealand. Based on an analysis of language ideologies expressed in recent policy documents and interviews with policymakers and representatives of minority language communities, it presents the arguments forwarded in support of the promotion of different types of…

New Zealand's two main government Maori language planning agencies, the Maori Language Commission and the Ministry of Maori Development, have engaged for some time in language planning targeting the attitudes and behaviours of non-Maori New Zealanders towards the Maori language. This activity is undertaken on the basis that the attitudes and…

It has been claimed that the success of minority language policy initiatives may only be achievable if at least some degree of 'tolerability' of these initiatives is secured among majority language speakers. There has, however, been little consideration in the language planning literature of what practical approaches might be used to influence the…

The attitudes and behaviours of majority language speakers have an important impact on minority languages, and it has been claimed that the long-term success of minority language initiatives may only be achievable if some degree of favourable opinion, or "tolerability", of these initiatives is secured among majority language speakers.…