This review compares generative artificial intelligence with five representative educational technologies in history and concludes that AI technology can become a knowledge producer and thus can be utilized as educative AI to enhance teaching and learning outcomes. From a historical perspective, each technological breakthrough has affected…

Background: The recent advent of powerful, exam-passing large language models (LLMs) in public awareness has led to concerns over students cheating, but has also given rise to calls for including or even focusing education on LLMs. There is a perceived urgency to react immediately, as well as claims that AI-based reforms of education will lead to…

Artificial intelligence-driven Chatbots, especially large language models (LLMs) like GPT-4, represent significant progress in digital education. These models excel in mimicking human-like text and transforming learning and teaching methods. This study examines the development, application, and impact of LLMs in education. It highlights their role…

To understand why and how marketing educators can best use generative artificial intelligence (AI), such as ChatGPT, this article integrates a literature survey, interviews with both marketing educators and managers, and surveys of both marketing educators and students. In leveraging these inputs, the authors argue that generative AI can…

A new challenge has become present in the field of generative artificial intelligence (AI). The fundamental nature of education, a vital element for advancing the United Nations' Sustainable Development Goals (SDGs), now grapples with the transformative impact of AI technologies. As we stand at this intersection of progress and pedagogy, critical…