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An Empirical Research on Factors Affecting Continuous Usage of Online Course -- Virtual Management as the Moderator
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Xingyuan Wang; Yingying Du; Shuyang Wang; Yun Liu – Interactive Learning Environments, 2024
With the large number of online courses currently available, learners may have difficulty choosing the appropriate course, so online education institutions have launched a free trial marketing approach. The factors influencing learners' continuous usage of online courses in the mode of course trial have become a prominent and meaningful topic.…
Descriptors: Electronic Learning, Management Information Systems, Course Content, Usability