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Public Relations Roles and Systems Theory: Functional and Historicist Causal Models.

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Broom, Glen M. – 1986

The effectiveness of an organizations's adaptive behavior depends on the extent to which public relations concerns are considered in goal setting and program planning. The following five open systems propositions, based on a "functional" paradigm, address the complex relationship between public relations and organizational intelligence and do not…

Descriptors: Communication Problems, Decision Making, Historiography, Input Output Analysis