Administrators of higher education are facing a challenge and opportunity that parallels those faced by managers in American business. The economic situation presents a struggle to make ends meet as well as an opportunity to sharpen its role in society, to redefine its goals. Administrators in both fields are using management-by-objective theories…

A management data base is seen as essential for a management information system, program budgeting, program costing, management by objectives, program evaluation, productivity measures, and accountability in institutions of higher education. The necessity of a management data base is addressed, along with the benefits and limitations it may have…