The main purpose of this study is to examine the effect of promotional activities applied in e-commerce on the consumer behavior of individuals living and shopping in the Turkish Republic of Northern Cyprus. The study was conducted using quantitative research method based on Söker's (2022) scale form. The population of the study consists of all…

This research explores the relationship between multi-academy trust (MAT) brand objectives, brand advantage and subsequent risk mitigation strategies utilised to position MATs in England in a notional hierarchy. This is exemplified through empirical case-study research: the Co-operative Academies Trust model of school governance; the roles and…

Objective: To assess whether and how beverage companies incentivize universities to maximize sugar-sweetened beverage (SSB) sales through pouring rights contracts. Methods: Cross-sectional study of contracts between beverage companies and public U.S. universities with 20,000 or more students active in 2018 or 2019. We requested contracts from 143…