Graduate student enrollment has become increasingly important for universities. At the same time, competition for graduate students has increased, and the way those students search for programs of study has changed dramatically in the digital era. How can your program adapt and reach its graduate enrollment goals? This benchmark survey report…

Graduate student enrollment has become increasingly important for universities. At the same time, competition for graduate students has increased, and the way those students search for programs of study has changed dramatically in the digital era. How can your program adapt and reach its graduate enrollment goals? This benchmark survey report…

As the student search process becomes more digitally driven, are colleges and universities aligning their marketing and recruitment practices with the students they are targeting? This college recruitment practices report discusses which strategies and practices are most used and rated as the most effective. This report surveyed 151 four-year…

In recent years, the Minnesota Department of Human Services (DHS) has implemented policies and program initiatives to improve and expand professional development training for the state's child care and early education workforce. One aspect of this process has been implementing Develop--The Minnesota Quality Improvement and Registry Tool. Develop…

What is the competition doing? How is technology changing things? And where are the gaps in today's outreach? To explore these questions, undergraduate officials from a broad cross-section of colleges and universities participated in a spring 2018 poll to produce this report. Data in this report reflect responses from 115 nonprofit four-year…

What is the competition doing? How is today's outreach changing? How are best practices evolving? To explore these questions, undergraduate officials from a broad cross-section of private and public U.S. colleges and universities participated in an April 2017 poll that produced this report. Data in this report reflect responses from 91 nonprofit…

Geek the Library, a community awareness campaign designed to highlight the vital role of public libraries and raise awareness about the critical funding issues many libraries face, was developed based on the research findings included in "From Awareness to Funding: A study of library support in America." This study, published by OCLC in…

Through the years and every passing fad, radio has continued to be a basic fact of life for youth in the United States. The Center on Alcohol Marketing and Youth commissioned Virtual Media Resources (VMR) to audit alcohol radio advertising in 2001 and 2002 and to conduct a case study of alcohol radio advertising in December 2002 and January 2003…

This report analyzes $320 million in alcohol product advertising in magazines during calendar year 2001. The first section analyzes the amount of magazine advertising delivered to youth and adults by different alcoholic beverage brands. For many beer and distilled spirits brands, the youth population received more advertising than the adult…

Concern about how much television alcohol advertising reaches underage youth and how the advertising influences their attitudes and decisions about alcohol use has been widespread for many years. Lacking in the policy debate has been solid, reliable information about the extent of youth exposure to television alcohol advertising. To address this…

Following on its recent reports on alcohol advertising in national magazines and on television, the Center on Alcohol Marketing and Youth (CAMY) commissioned Virtual Media Resources (VMR), a media planning and research firm in Natick, Massachusetts, to analyze the alcohol industry's televised "responsibility" ads in 2001, using the same…

The marketing of alcohol products in African-American communities has, on occasion, stirred national controversy and met with fierce resistance from African Americans and others. Despite occasional media and community spotlights on the marketing of alcohol products in the African-American community, there has been no systematic review of the…

Hispanics are the fastest growing ethnic group in the United States. This Hispanic population is also younger than the general population: 40% of Hispanics are under 21, versus 30% of the entire population. The number of Hispanics under the age of 21 grew 61% between 1990 and 2000, totaling 17% of the nation's youth under 21 in 2000. The Center on…

The concern about alcohol marketing and underage drinking has been heightened by recent findings in the scientific research community. Studies have established that alcohol advertising exposure influences a young person's beliefs about alcohol and his/her intention to drink. They also suggest that advertising may have a direct impact on youth…

This report presents 213 tables detailing findings regarding types and costs of advertising within marketing programs at 68 colleges and universities. Highlights of this report include the following: these colleges print a mean number of 19,270 viewbooks and 16,380 catalogs; and advertise in newspapers (86.6 percent), in magazines (45.4 percent),…