Seven factors that currently affect the potential for marketing and publishing computer software for education are discussed: (1) computers as an inplace technology in education, (2) marketing and distribution patterns for software, (3) consumer demand, (4) quality, (5) timelessenss, (6) basic skills, and (7) the future. The proliferation of…

The microcomputer has five basic applications in marketing education--a remedial/tutorial application, instructional purposes, simulation, the project data base, and classroom management. Examples of word processing applications of a microcomputer are updating annual training plans and producing letters to advisory committee members, parents, and…