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Japjee Kaur Kohli – Higher Education for the Future, 2025
In the twenty-first century, artificial intelligence (AI) will change the way organizations conduct their daily operations. In addition, cutting-edge digital technologies like AI, Internet of things, augmented reality/virtual reality, cloud computing, robotics and big data will have a significant impact on the nature of future jobs. This…
Descriptors: Artificial Intelligence, Computer Software, Internet, Clothing
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Seth Ketron; Kristina Schatz; Darin Sullwold; Aaron Sackett; Kyle Goldschmidt – Marketing Education Review, 2025
Virtual reality (VR) learning is believed to increase focus, engagement, and emotional connection. To that end, we developed an immersive business case study in VR to teach essential business concepts. This paper outlines the process we followed to develop and launch the case in the hope that other institutions can use our process as a blueprint…
Descriptors: Computer Simulation, Business Education, Case Method (Teaching Technique), Usability
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Yang, Jing – Journal of Advertising Education, 2023
With artificial intelligence (AI) technologies making significant evolutions over the past few years, there is a growing need for advertising students to get familiarized with the different types of AI technologies and explore and experiment with ways to adapt to such changes. This article illustrates the development and implementation of the…
Descriptors: Advertising, Professional Education, Merchandise Information, Course Descriptions
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Liu, Guan-Chen; Ko, Chih-Hsiang – E-Learning and Digital Media, 2021
The present study aimed at exploring the effects of integrating social media (instant messaging through Line App and Facebook) and design thinking into a vocational education course on corporate identity design in Taiwan. Corporate identity helps organizations achieve competitive advantage. This benefit is even more pronounced in Taiwan, where…
Descriptors: Social Media, Teaching Methods, Design, Comparative Education
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Busch, Paul S.; Davis, Scott W. – Marketing Education Review, 2018
A personal brand is an individual's reputation and unique image, which can be a crucial differentiator in today's hypercompetitive job market. This article's two main objectives are: to present an evidence-based approach to developing the self-awareness component of a personal brand, and to analyze the impact of the assignment on student learning…
Descriptors: Marketing, Teaching Methods, Reputation, Metacognition
Phillips, Brian – Online, 1985
Describes three popular "shareware" computer programs: PC-Write (word processing program for IBM PC and compatibles); PC-File III (electronic file system); PC-Talk III (communications program). Shareware programs are marketed at minimum profit with maximum distribution and unlimited acceptance test; are protected by copyright; and…
Descriptors: Computer Software, Marketing, Merchandise Information, Microcomputers
Hurly, Paul – Optical Information Systems, 1986
Presents a selective survey of micro-based genlocking systems currently on the market including those systems with open and closed architecture; examines the number and diversity of uses for this hybrid medium, which synchronizes video signals with computer-generated text and graphics; and discusses the role of cause and effect in innovation.
Descriptors: Computer Graphics, Computer Software, Design, Futures (of Society)