An e-mail marketing experiment based on the behavioral perspective model was conducted to investigate consumer choice. Conversion e-mails were sent to two groups from the same marketing database of registered consumers interested in children's books. The experiment was based on A-B-A-C-A and A-C-A-B-A withdrawal designs and consisted of sending B…

Discussion of the marketing of bibliographic databases focuses on defining the market, the purchasing process, and the purchase decision process for researchers, managers, and librarians. The application of marketing concepts to the purchase of online information services is noted. (EJS)

Discusses factors that should be considered by buyers and producers of databases on CD-ROM (compact disc-read only memory). The advantages and disadvantages of CD-ROM are also discussed and compared with those of magnetic and print media, and market projections are provided. (CLB)