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Direct linkWalker, Kristen L.; Curren, Mary T.; Kiesler, Tina – Marketing Education Review, 2013
Plaza del Valle is an open-air shopping center in the San Fernando Valley region of Los Angeles. The new marketing manager must review primary and secondary data to determine a target market, a product positioning strategy, and a promotion strategy for the retail shopping center with the ultimate goal of increasing revenue for the Plaza. She is…
Descriptors: Marketing, Retailing, Data Analysis, Competition
Download full textWu, Peter Y.; Rathswohl, Eugene – Information Systems Education Journal, 2011
Business students need to develop skills in the intelligent use of information, especially spatial information, for decision-making. Geographic Information System (GIS) is a viable tool for that purpose. Yet the few GIS courses in the Information Systems curriculum offered in various business schools tend to focus on different concepts and skills.…
Descriptors: Geographic Information Systems, Spatial Ability, Decision Making, Business Administration Education
