In October 2010, Phil Wein, president of Emporium Luggage, was looking for ways to expand his retail luggage operation. Like many firms in the luggage industry, his leisure travel segment had been hurt by the 9/11 terrorist attacks, which forced several luggage retailers to retrench. More recently, the U.S. recession that started in 2008, and the…

Rural small businesses struggling against the current of competition from "big box" retailers, weak consumer demand, and on-line shopping options must find strategies that work. Many are finding that adoption of e-commerce strategies is a key to survival, even prosperity. This article highlights the lessons learned from a recent case study…

Excerpts from a talk presented at the Third Annual Industry Seminar sponsored by the American School Food Service Assn. in Vail, Colorado, Sept. 23-27, 1968.

The instructional package was developed to provide the distributive education teacher-coordinator with visual materials that can be used to supplement existing textbook offerings in the area of display (visual merchandising). Designed for use with 35mm slides of retail store displays, the package allows the student to view the slides of displays…

Describes a program in Fairfax County, Virginia, in which marketing and distributive education classes are taught at two shopping malls. The merchants provide students with realistic, hands-on experiences during class time that provide the basis for instruction in many marketing skills and techniques. (JOW)

Proposes developing marketing into a discipline, which would help organizations respond appropriately and profitably to changing market demands. Asserts that using the PRAISE Marketing Process as a model may assist businesses in defining a marketing purpose, and helping them research, implement, and evaluate their marketing plans. (VWC)

One approach to teaching a college-level retail advertising course emphasizes the use of newspapers and shopping guides. The course objectives are (1) to acquaint students with practices and problems of retailing, with particular emphasis on promotion and advertising; (2) to acquaint them with ways local advertising media meet promotional and…

This secondary distributive education performance-based instructional unit on buying and pricing contains thirteen lesson plans, each based on a fifty-five minute period. Among the topics covered are the following: (1) the importance of analysing the customers' demands for merchandise before planning what and when to buy, (2) questions about…

This cluster guide, which is designed to show teachers what specific knowledge and skills qualify high school students for entry-level employment (or postsecondary training) in marketing occupations, is organized into three sections: (1) cluster organization and implementation, (2) instructional emphasis areas, and (3) assessment. The first…

GRADES OR AGES: Grades 9, 10, 11 and 12. SUBJECT MATTER: Marketing and retail merchandising. ORGANIZATION AND PHYSICAL APPEARANCE: The guide provides outlines for three programs--a 4-year program on marketing for grades 11 and 12; a 5-year program, including a 1-year senior business option, for grades 11 and 12; and a 2-year program for grades 9…

GRADES OR AGES: Grades 11 and 12. SUBJECT MATTER: Fashion arts and marketing. ORGANIZATION AND PHYSICAL APPEARANCE: The guide is divided into two main sections, one for fashion arts and one for marketing, each of which is further subdivided into sections for grade 11 and grade 12. Each of these subdivisions contains from three to six subject…

This document contains teacher materials for a 4-unit, 1-year marketing education course in advertising and sales promotion offered in grades 11 and 12 in North Carolina. The preface contains a rationale for the development of the course, a course description, course objectives, a list of the instructional units of the course, and a list of the…

The purpose of this project was to present a guide for students to follow in compiling product information and presenting it in the written form of a Merchandise Information Manual. A thirteen-page introduction includes such information as purposes, planning the manual, choosing the topic, rules and specifications, arrangement, footnote and…

This manual is designed to assist teachers in operating a school store as a classroom-laboratory for teaching marketing in the high school distributive education curriculum. The first part of the guide provides a rationale for competency-based instruction, introduces the cluster concept of organizing jobs in marketing and distributive education,…

Author believes that companies in the distributive industry must agree upon their training program policies and that these policies must be implemented by professional trainers. (Author/LF)