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Rehman, Mohsin Abdur; Woyo, Erisher; Akahome, Joy Eghonghon; Sohail, Muhammad Danial – Journal of Marketing for Higher Education, 2022
Universities, particularly cash-strapped, expect their students to re-enrol for postgraduate studies after the successful completion of their undergraduate studies. For two decades, Zimbabwean universities have been operating in resource-constrained settings. The current research examines the effect of course experience, satisfaction, and loyalty…
Descriptors: Marketing, Course Evaluation, Course Selection (Students), Foreign Countries
Neary, Joseph Patrick – ProQuest LLC, 2017
Development officers and those who research philanthropic giving frequently explore the factors that motivate donors to give or the demographic variables that enable donating behavior to occur, less often is the concept of identity used as a mediating variable in the study of philanthropic giving. Using the Identity Salience Model of Nonprofit…
Descriptors: Alumni, Donors, Self Concept, Student School Relationship
Zide, Michele Moran; And Others – 1995
Fitchburg State College (Massachusetts), a comprehensive public college, initiated restructuring using Total Quality Management (TQM) techniques in December 1992. The effort's mission was to increase communication, to identify barriers to defined goals and service to students, and to find ways to overcome those barriers. Two surveys followed the…
Descriptors: Alumni, College Programs, Employer Attitudes, Enrollment