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Direct linkNoble, Charles H.; Bentley, John P.; Campbell, David; Singh, Jatinder J. – Journal of Marketing Education, 2010
In marketing, as in many other academic disciplines, new scholars are often taught a simple formula for the achievement of professional success: the single-minded pursuit of "A"-level journal publications. Although the goal of producing high-quality research that is ultimately published in top level journals is certainly worthwhile, the attainment…
Descriptors: Marketing, Intellectual Disciplines, Reputation, Achievement
Herington, Carmel; Weaven, Scott – Journal of Marketing Education, 2007
This article assesses the level of moral reasoning ability (MRA) of undergraduate marketing students and compares the results with the MRA of students in a range of other business disciplines. The aim was to determine if marketing attracts individuals who have a greater predisposition to unethical behaviors given that marketing is often reported…
Descriptors: Undergraduate Students, Marketing, Business Administration Education, Ethics
