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Planning the Marketing Strategy. PACE Revised. Level 3. Unit 6. Research & Development Series No. 240CB6.

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Ashmore, M. Catherine; Pritz, Sandra G. – 1983

This individualized, competency-based unit on planning marketing strategy, the sixth of 18 modules, is on the third level of the revised Program for Acquiring Competence in Entrepreneurship (PACE). Intended for the advanced secondary and postsecondary levels and for adults wanting training or retraining, this unit, together with the other…

Descriptors: Adult Education, Behavioral Objectives, Business Administration, Business Education

Small Enterprise Development Pre-Service Training Manual. Training for Development. Peace Corps Information Collection & Exchange Training Manual No. T-42.

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Pragma Corp., Falls Church, VA. – 1986

This manual is intended to assist Peace Corps trainers in providing preservice technical training in small enterprise development. The manual includes a total of 40 training sessions divided among 10 learning modules. The following topics are covered: the main principles of small enterprise development; Peace Corps volunteers as small enterprise…

Descriptors: Accounting, Adult Education, Behavioral Objectives, Budgeting

Planning the Marketing Strategy. PACE Revised. Level 2. Unit 6. Research & Development Series No. 240BB6.

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Ashmore, M. Catherine; Pritz, Sandra G. – 1983

This unit on planning marketing strategy for a small business, the sixth in a series of 18 modules, is on the second level of the revised PACE (Program for Acquiring Competence in Entrepreneurship) comprehensive curriculum. Geared to advanced secondary and beginning postsecondary or adult students, the modules provide an opportunity to learn about…

Descriptors: Administrative Principles, Adult Education, Behavioral Objectives, Business Administration

Promoting the Business. PACE Revised. Level 2. Unit 13. Research & Development Series No. 240BB13.

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Ashmore, M. Catherine; Pritz, Sandra G. – 1983

This unit on promoting a small business, the 13th in a series of 18 modules, is on the second level of the revised PACE (Program for Acquiring Competence in Entrepreneurship) comprehensive curriculum. Geared to advanced secondary and beginning postsecondary or adult students, the modules provide an opportunity to learn about and try out…

Descriptors: Administrative Principles, Adult Education, Advertising, Behavioral Objectives