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Predictors of Enrolling in Online Courses: An Exploratory Study of Students in Undergraduate Marketing Courses

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Fontenot, Renée J.; Mathisen, Richard E.; Carley, Susan S.; Stuart, Randy S. – Journal of Educators Online, 2015

An exploratory study of undergraduate students enrolled in marketing courses at a Southeastern regional university was conducted to determine the motivations and characteristics of marketing students who plan to be online learners and examined for differences between those who have taken and those who have not taken online classes. An online…

Descriptors: Predictor Variables, Enrollment Influences, Undergraduate Students, Marketing