Both routine monitoring reports and special studies contribute to effective fund-raising efforts and the provision of services to alumni of the Massachusetts Institute of Technology. A long-range strategy committee was established to determine market-research needs and approaches and to establish long-term alumni-relations priorities. The alumni…

Many people donate books to libraries, but too often they are titles that the librarians cannot use because they are usually too old, too passe, or too tattered and worn to be added to the library collection, and so they end up in library sales. Librarians in Riverside County, California and members of the Library Systems & Services, LLC (LSSI)…

The experiences of three institutions (Oberlin College, Ohio; University of Nebraska; and St. Christopher's School, Virginia) illustrate how effective a carefully developed marketing scheme for planned giving can be. Staffing, budgets, average funds raised, and average deferred gifts are reported for each. (MSE)

Describes New Mexico Military Institute (NMMI), a state-supported combined military high school/junior college. Discusses its new learning resources center, the impact of the center on the community, and efforts to promote a greater demand for center services and raise funds for the facility. Recommends 14 marketing strategies. (DMM)

The case statement ranks as the most important piece of literature in a fund-raising campaign. It describes the purpose, program, and financial needs of the institution. Ways to approach writing case statements are provided. (MLW)

The experiences of Aurora University, a small university that not only raised money but established new links with donors, are described. The key to fund raising is selling an idea. As donors become more sophisticated, sentiment and traditional patterns play a less significant role in motivating donors. (MLW)

In developing programs for nontraditional alumni, aim for a series of targeted programs that play on the human need to belong, to be recognized, and to look good by association with success. The University of Missouri at Saint Louis' lunchtime meetings for business professionals is one such successful program. (MLW)

Washington College, a small liberal arts college on Maryland's Eastern Shore, revitalized its fund-raising program, adding an aggressive marketing strategy and a new emphasis on major gifts. They used a three-step process: assessed their situation, solidified their development program, and used that to support a big-gift campaign. (MLW)

Three dissertations are discussed: "Fund-raising from Private Sources in Public Community Colleges Using Not-for-profit Foundation Boards" (Carolyn Hunter); "Personality Traits of Effective Resource Development Officers in Two-year Colleges" (Raymond Taylor); and "The Relationship of Selected Institutional and Personal Characteristics to the…

For the past four years, a multiage class in Maine has been involved in a pumpkin-growing and -marketing enterprise--a project involving real work and problem solving. Begun with a seed grant, the project raises money for field trips and nonessential teaching materials. Working cooperatively forges strong bonds among children, teachers, and…

Planned giving in a small college needs to be conducted differently than in a larger institution. Keys to success include commitment from trustees, realistic goals, appropriate program scope, adequate budget, well-conceived marketing strategy, effective volunteer involvement, and internal communication and understanding. (MLW)

In response to dwindling enrollments and increasing competition from other postsecondary institutes and private training schools, the Southern Alberta Institute of Technology (SAIT) has developed a marketing plan to take advantage of existing opportunities. SAIT's Marketing Department focuses on developing a strong and unique institutional image…

The County College of Morris (CCM), in Randolph, New Jersey, was established in 1968-69, and over 20,000 students have received degrees or certificates from the college since its founding. In an effort to improve alumni involvement, a new alumni program was established under the Division of College Advancement, and a part-time Alumni Director was…