This article presents five basic guidelines for initiating a successful alumni merchandising program: (1) shop around for the best vendor; (2) decide what to sell; (3) manage merchandise properly; (4) watch out for risky business; and (5) get what you pay for. (MDM)

When nontraditional students become alumni, building loyalty takes creativity. For an urban campus and its alumni, it is important to clearly identify-and then offer programs to-specific constituencies within the alumni. The experiences of New York University are described. (MLW)

This brochure was prepared because of increasing CASE member interest in the possibility of offering life, health, and automobile insurance programs to alumni as a source of additional income to alumni associations and schools. Ideas and approaches to consider before establishing such programs are offered, but neither specific programs nor legal…

Techniques for more cost-effective college alumni chapter administration include better marketing and communications, regionally tailored periodicals, planning ahead, coordinating spring volunteer training with admissions travel, encouraging faculty participation, using mentors for program development, letting chapters pay expenses, and better use…