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Urdan, Trace; Cooper, Preston – Manhattan Institute for Policy Research, 2019
Fewer than half of working-age adults hold a credential beyond a high school diploma. As the economy increasingly moves from an industrial base to a knowledge base, this population will need access to high-quality degree programs in relevant fields. Fortunately, online learning has made this achievable. The challenge of serving this population…
Descriptors: Access to Education, Public Colleges, Online Courses, Barriers
Stewart, Gregory – Journal of College Admission, 2004
As enrollments expand, student affairs professionals must recruit and retain students, and manage enrollments. Garland and Grace (1993) note that as a set of strategies, enrollment management provides a systematic approach to attracting, retaining and graduating students, and, therefore, is a critical component in the stable operation of a higher…
Descriptors: School Holding Power, Recruitment, Program Development, Marketing

Paxton, Bob; Perez-Greene, Margot – Community College Journal, 2001
Describes Iowa Central Community College's approach to enrollment management, citing seven keys to its success: (1) the president's personal leadership; (2) a college-wide commitment to excellence; (3) strong administrative support; (4) high expectations for personnel; (5) well-defined enrollment management strategies; (6) participation by…
Descriptors: Community Colleges, Enrollment Influences, Enrollment Management, Enrollment Trends
Wassom, Julie – Child Care Information Exchange, 2002
Maintains that the winter months are an ideal time to review and refine a child care center's marketing program. Highlights the following target areas for review: (1) marketing plan; (2) action plan; (3) center or company identity package; (4) center brochure; (5) photos; (6) web site; (7) advertisements; (8) publicity; (9) voice mail message;…
Descriptors: Child Care, Child Care Centers, Early Childhood Education, Enrollment
Coyne, Thomas J.; Nordone, Ronald; Donovan, Joseph W.; Thygeson, William – 1997
This paper describes the initial analyses needed to help institutions of higher education plan majors in nursing and allied health as institutions look for new markets based on demographic and employment factors. Twelve variables were identified and weighted to describe an ideal recruitment market. Using a three-phase process, potential U.S.…
Descriptors: Allied Health Occupations Education, Demography, Educational Supply, Enrollment Management

Miller, Larry; Fuchcar, Paul – 1995
In 1993, Chattanooga State Technical Community College (CSTCC), in Tennessee, experienced its first drop in enrollment in 7 years. In an effort to increase enrollment, the CSTCC adopted a new approach to marketing. First, external factors that indicated a potential further decline in enrollment were examined and a four-part strategy that included…
Descriptors: Community Colleges, Declining Enrollment, Educational Development, Enrollment Influences
Maehrlein, Joyce J. – 1993
A series of marketing and early intervention strategies were developed to increase female enrollment in technology education (TE) in a New Jersey township with residents of all social classes/income levels. Among the main project activities were the following: (1) development of a comprehensive curriculum intervention called Technology Education…
Descriptors: Attitude Change, Change Strategies, Early Intervention, Enrollment Management