This article briefly compares the prison system in the United States with progressive correctional systems in the world, before pivoting to discuss the lessons learned from the author's development of the Prison Education Project (PEP). PEP has expanded educational opportunities for inmates in 12 Californian correctional facilities. With the…

This article presents five basic guidelines for initiating a successful alumni merchandising program: (1) shop around for the best vendor; (2) decide what to sell; (3) manage merchandise properly; (4) watch out for risky business; and (5) get what you pay for. (MDM)

Minicapital campaigns at the 25th and 50th reunions at Williams College are described. Leadership, organization, timing, budget, purpose, marketing, and a solid foundation of positive alumni attitudes toward supporting the college help to make a successful campaign. (MLW)

The guide consists of six author contributed chapters and is intended to aid in the development of new rehabilitation technology service delivery programs as well as increasing the effectiveness of existing programs. The first chapter, by Roger Smith, describes and evaluates seven models of service delivery in rehabilitation technology. Chapter 2,…

The University of Miami developed its debt-ridden intercollegiate baseball program into a source of substantial income and visibility, as better players and aggressive marketing helped with the increased attendance and support. Other institutions, even in more northern climates, are following Miami's example. (MSE)

This collection of 32 papers focuses on the annual fund as a basic and central part of development programs at schools, colleges, and universities. It describes the fundamental elements of the annual fund from planning to evaluation and sets forth methods of solicitation that reach all the institution's constituencies. Section 1, titled…

Describes the Instructional Telecommunications Consortium's 1991 "Symposium on Telecommunications and the Adult Learner," reviewing reasons the symposium focused on telecourses, and discussing five major imperatives for the continuing expansion of telecourses: thinking strategically, identifying learning needs, redefining telecourses, raising the…

Outlines an eight-step approach to launching an integrated college or university marketing/fund-raising program: finding a visionary campus leader; getting presidential support; assembling a three-tier marketing structure; considering new ways of defining quality; developing a marketing "blueprint"; selling the program on campus; embracing…

In response to dwindling enrollments and increasing competition from other postsecondary institutes and private training schools, the Southern Alberta Institute of Technology (SAIT) has developed a marketing plan to take advantage of existing opportunities. SAIT's Marketing Department focuses on developing a strong and unique institutional image…

A summer camp expanded into year-round operation one step at a time. Initial steps included identifying the camp mission, history, and assets. Successive steps became larger and included expanding the program within the mission, increasing marketing efforts, developing natural resources, creating plans for maintenance and improvements, and…

Contains seven papers divided into three sections addressing: (1) the application of marketing principles to child care organizations and ways of remedying the negative public image of child care; (2) training child care professionals to develop marketing skills; and (3) successful uses of five basic marketing skills illustrated through four case…

The County College of Morris (CCM), in Randolph, New Jersey, was established in 1968-69, and over 20,000 students have received degrees or certificates from the college since its founding. In an effort to improve alumni involvement, a new alumni program was established under the Division of College Advancement, and a part-time Alumni Director was…

Indiana's youth workers are highly motivated, well-educated, experienced, and satisfied with their jobs. They cite these three top challenges of their jobs: funds, family support, and sufficient staff to share time-consuming duties. Researchers cite these key components to develop first-rate programs that meet youth needs: low staff-student ratio,…