Descriptor
Source
| Adult Learning | 1 |
Publication Type
| Guides - Non-Classroom | 1 |
| Journal Articles | 1 |
| Opinion Papers | 1 |
Education Level
Audience
| Administrators | 1 |
| Practitioners | 1 |
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Peer reviewedCoates, Julie; Dobmeyer, Edward – Adult Learning, 1990
Ten trends in marketing adult and continuing education are long-range planning, targeted programs, seasonality, better brochure design, spinoff brochures, tracking, database marketing, alternatives to direct mail, retention, and teachers' image or reputation. (SK)
Descriptors: Adult Education, Continuing Education, Educational Planning, Educational Trends
Download full textWitt, Ted – 1986
This kit is intended to help program planners write the information needed for an effective brochure advertising a workshop, seminar, conference, class, or academy. The kit contains the following sections: (1) Benefit Headlines Capture Reader Attention; (2) Establish a Need Quickly; (3) Identifying the Audience; (4) Making Top Names Tops; (5)…
Descriptors: Advertising, Conferences, Elementary Secondary Education, Learning Modules
