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Sigman, Betsy Page; Boston, Brian J. – Decision Sciences Journal of Innovative Education, 2013
Students entering the business workforce today may well share some responsibility for developing, revising, or evaluating their company's Web site. They may lack the experience, however, to critique their employer's Web presence effectively. The purpose of developing Digital Discernment, an e-commerce Web site evaluation tool, was to prepare…
Descriptors: Marketing, Retailing, Online Systems, Computer Software Evaluation