Describes a model designed to assist managers in identifying employees' specific and preferred skills. These skills are broken down into four categories: creators/developers, implementers, managers, and marketers and promoters. Application of the model is discussed, along with ways to utilize preferred skills. (CT)

New York--You Can Read, the state's adult literacy project, was developed to accomplish the following: (1) produce a focused adult literacy public awareness campaign in coordination with national and statewide literacy efforts; (2) increase the public's knowledge of adult illiteracy; (3) improve the promotion and marketing capabilities of local…

The Greendale (Wisconsin) School District uses sophisticated, two-way communication and marketing strategies to find out community concerns, gain a better understanding of all the groups in the district, create trust, and put constructive criticism to good use. "Relationship" marketing actively seeks out input from both supporters and…

This booklet suggests ways in which institutions--Catholic schools in particular--can move beyond public relations and advertising to engage in the broader arena of marketing with its focus on consumer satisfaction. The first of the book's three chapters reviews the concept of marketing, providing definitions of key terms, clarification of…

A 3-year project (July 1, 1988 to June 30, 1991) aimed to improve the quality of guidance and counseling services delivered to secondary students eligible to attend the Metropolitan Center, and area vocational center serving students in a four-county area around Little Rock, Arkansas. The focus of the program was to provide supplementary services…

A study examined existing perceptions of the effectiveness of vocational education in Michigan. Researchers sought the opinions of 1,879 educators (including teachers, administrators, counselors, admissions representatives, and public relations professionals) connected with vocational education; 1,099 nonvocational educators; 745 parents; 1,030…

This document presents the Adult Literacy Plan for the state of Florida. Section 1 provides a rationale for the plan. Section 2 sets forth goals and objectives. The statutory intent is described in Section 3, which focuses on the Florida Model Literacy Program Act of 1987 (FMLPA). Section 4 presents a statement of the problem. It provides…

Project LIFE, which began in October 1987, was a model program that involved a coalition of community agencies in addressing the problem of adult illiteracy in a community college setting, enhancing participants' employability, and providing them with career adaptability. To improve outreach efforts, program planners made heavy use of commercial…

Outlines the practical marketing strategies used to implement Project Career REACH, a career development program for high school freshmen. Marketing basics for guidance programs are discussed, including mission analysis, market analysis, resource analysis, strategic planning, and evaluation. (TE)

In this workshop, the concept of marketing was applied to school library media programs by examining the relationship between library media programs, the marketing plan, public relations (PR), and promotion. Reachable goals, targeting the audience, advertising, and motivation and commitment of the staff were also considered, and successful…

The job of the early childhood director requires becoming comfortable in performing a wide variety of tasks. Being a director demands skills in many different areas, as well as the ability to focus one's attention in many directions at once. This is the broad description of the director's job, but very little attention has been focused on the…

This book investigates the key areas of nontraditional education program planning and development by examining the ways that liberal arts programs at various institutions have been academically and administratively established, developed, and maintained. Areas examined are the following: (1) the history of continuing liberal education and the…

Emphasis of the Industrial Tech Prep Projects in Heartland Community College (Illinois) regions was on planning and raising tech prep awareness among school administrators, teachers, counselors, and private industry. To develop industrial technology tech prep associate degree programs, an organizational structure was designed consisting of…

This quarterly contains 11 bulletins that profile marketing campaigns for the Job Training Partnership Act (JTPA) that have been implemented successfully in local programs throughout the United States. For each program, the description provides information on the operator, funding, results, time span, background, marketing/public relations…

This guide, written for vocational rehabilitation (VR) agency policymakers and staff alike, deals with the concept of marketing from a VR perspective. Covered in the individual chapters of the guide are the meaning of the term marketing; a conceptual framework for marketing in a VR agency (product definition, target group definition, differential…