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Download full textField, Joseph A.; Elbert, Dennis J.; Moser, Steven B. – American Journal of Business Education, 2012
The usage of social media networks, such as websites like Facebook, Twitter, and YouTube, had become the number one activity on the internet by 2010. The sweeping increase in usage led organizations to explore the marketing possibilities the networks offered. The turning point occurred when organizations began to ask whether it was feasible to use…
Descriptors: Campuses, Social Networks, Mass Media Use, Web Sites
