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Criss, Marika K. – Language Policy, 2021
Although national and EU policies and recommendations encourage varied language learning, English has ruled as the most studied foreign language, while other languages are decreasingly being studied in basic and upper secondary education in Finland. The purpose of this paper is to examine the implications of this development in practice.…
Descriptors: Marketing, Finno Ugric Languages, English (Second Language), Second Language Learning
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Smith, Michael D. – Educational Policy, 2022
In Japan, neoliberal discourses rationalize English language proficiency as a pathway to meritocratic reward and success in the global knowledge economy. With this ideology in mind, this review engages the market orientation of English domestically and the causative implications of class-distinguished capital. Specifically, Bourdieu's theory of…
Descriptors: Neoliberalism, Foreign Countries, English (Second Language), Second Language Learning
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Lin, Han-Yi – Journal of Pan-Pacific Association of Applied Linguistics, 2018
This research provides an interdisciplinary and contextual study on the phenomenon of English promotion at the turn of the 21st century. Through documentary research and semi-structured interviews, it examines the politico-economic and socio-cultural dimensions of English promotion in the context of East Asian countries, including China, Japan,…
Descriptors: English (Second Language), Second Language Learning, Second Language Instruction, Interdisciplinary Approach
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Urbanovic, Jolanta; Wilkins, Stephen; Huisman, Jeroen – Studies in Higher Education, 2016
The spread of the neo-liberal ideology internationally has encouraged increased marketisation of higher education systems right around the world. With marketisation promoting competition, efficiency and revenue generation, many countries have begun to recruit more foreign students. Higher education has moved towards becoming a profitable commodity…
Descriptors: Neoliberalism, Marketing, Competition, Foreign Countries