Publication Date
| In 2025 | 0 |
| Since 2024 | 0 |
| Since 2021 (last 5 years) | 2 |
| Since 2016 (last 10 years) | 3 |
| Since 2006 (last 20 years) | 6 |
Descriptor
| Marketing | 13 |
| Student Recruitment | 13 |
| Teaching Methods | 13 |
| Foreign Countries | 7 |
| Case Studies | 3 |
| Cognitive Style | 3 |
| Higher Education | 3 |
| Public Relations | 3 |
| Secondary Education | 3 |
| Student Motivation | 3 |
| Student Organizations | 3 |
| More ▼ | |
Source
| International Journal of… | 2 |
| GED Items | 1 |
| International Review of… | 1 |
| Journal of Marketing Education | 1 |
| Journal of Marketing for… | 1 |
| Online Submission | 1 |
| Waikato Journal of Education | 1 |
Author
| Combe, Colin | 1 |
| Demiray, Ugur | 1 |
| Gnusowski, Marek | 1 |
| Holder, Doyle | 1 |
| Hosein, Anesa | 1 |
| Hudson, Larry, Ed. | 1 |
| Koh, Aaron | 1 |
| Nagy, Judy | 1 |
| Palmieri, Frank, Ed. | 1 |
| Rao, Namrata | 1 |
| Schoefer, Klaus | 1 |
| More ▼ | |
Publication Type
| Journal Articles | 6 |
| Reports - Research | 5 |
| Collected Works - Proceedings | 2 |
| Guides - Non-Classroom | 2 |
| Reports - Evaluative | 2 |
| Books | 1 |
| Collected Works - Serials | 1 |
| Information Analyses | 1 |
| Reports - Descriptive | 1 |
Education Level
| Higher Education | 6 |
| Postsecondary Education | 5 |
| Secondary Education | 1 |
Audience
| Practitioners | 4 |
| Teachers | 3 |
| Administrators | 1 |
Location
| United Kingdom | 2 |
| Australia | 1 |
| Finland | 1 |
| Hong Kong | 1 |
| New Zealand | 1 |
| Poland | 1 |
| Texas | 1 |
| Turkey | 1 |
| United Kingdom (England) | 1 |
Laws, Policies, & Programs
Assessments and Surveys
| General Educational… | 1 |
What Works Clearinghouse Rating
Peer reviewed
Direct linkHosein, Anesa; Rao, Namrata – Journal of Marketing for Higher Education, 2023
The sources and types of information that prospective university students access during the recruitment phase have been widely researched. However, there is limited research on the usefulness of the learning and teaching (L&T) information provided by universities to prospective students in describing their own learning experiences of the…
Descriptors: College Programs, Web Sites, Student Satisfaction, College Students
Gnusowski, Marek; Schoefer, Klaus – Journal of Marketing Education, 2022
Business schools are increasingly concerned about retaining and recruiting new students. We examine interactions among marketing students to consider their consequences on student satisfaction. This article's objective is to determine the drivers of satisfactory and dissatisfactory student-to-student interactions by employing a critical incident…
Descriptors: Marketing, Peer Relationship, Student Attitudes, Business Schools
Download full textVail, Heather – Waikato Journal of Education, 2018
This article addresses the pedagogy and practice of tertiary learning, and in particular it asks, how is there a need for culturally responsive digital learning? Research shows how, worldwide, classroom content is being delivered through shifting, digitally -infused curriculum (van Dijck, 2013; Netsafe, 2016; Orr, 2016; Revere & Kovach, 2011).…
Descriptors: Teaching Methods, Higher Education, Culturally Relevant Education, Information Technology
Vuori, Johanna – International Journal of Educational Management, 2015
Purpose: The purpose of this paper is to examine how Finnish higher education institutions communicate market differentiation on the admissions webpages of their international business and technology programmes when attempting to appeal to prospective students and distinguish themselves from other institutions. Design/Methodology/Approach: The…
Descriptors: Marketing, Advertising, International Education, Foreign Countries
Koh, Aaron – International Review of Education, 2014
Why do more than three-quarters of Hong Kong's senior secondary students flock to tutorial centres like moths to light? What is the "magic" that is driving the popularity of the tutorial centre enterprise? Indeed, looking at the ongoing boom of tutorial centres in Hong Kong (there are almost 1,000 of them), it is difficult not to ask…
Descriptors: Tutoring, Role, Marketing, Semiotics
Combe, Colin – International Journal of Educational Management, 2005
Purpose: This article is a critical reflection of the development and implementation of one of the first online doctoral programs in the UK set up at the University of Northumbria, Newcastle in 2000. Design/methodology/approach: The method adopted for analysis takes the form of a case study. Findings: Effective market research has to be undertaken…
Descriptors: Student Needs, Online Courses, Teaching Methods, Doctoral Programs
Demiray, Ugur; Nagy, Judy; Yilmaz, R. Ayhan – Online Submission, 2007
Education is now a global product with institutions worldwide competing for students and finding ever more creative ways to satisfy student needs and preferences. With the continuing rise in the preference for flexible distance learning, educational institutions are finding that when students and faculty have significantly different cultural…
Descriptors: Foreign Countries, Higher Education, Universities, Student Needs
Palmieri, Frank, Ed. – 1988
These proceedings contain eight presentations related to research in the areas of marketing and distributive education: "Desired Student Preparation in the Job Application Process as Perceived by the Business Community" (Thomas Allen, Jr.); "Effective Marketing Techniques for Collegiate Business Education Programs" (Ralph Wray); "Alabama Marketing…
Descriptors: Business Education, Cognitive Style, Distributive Education, Educational Research
GED Items, 1988
The first of six issues of the GED Items Newsletter publishied in 1988 contains articles on General Educational Development (GED) mathematics instruction, suggestions for teaching writing, and public relations and marketing. Issue 2 has articles on GED science instruction, GED for Marines, holistic scoring, and a review of the new GED tests.…
Descriptors: Adult Basic Education, Adult Learning, Cognitive Processes, Disabilities
Holder, Doyle – 1981
This handbook is designed to help Texas junior/community college administrators and instructor-coordinators of marketing and distributive education to plan, implement, operate, and expand mid-management programs. The handbook contains five sections. Following the introductory first section that reviews the purpose, history, philosophy, and…
Descriptors: Advisory Committees, Business Administration, Community Colleges, Curriculum Development
New York State Education Dept., Albany. Office of Workplace Preparation and Continuing Education. – 1993
This instructional guide is intended for use by adult education teachers who deal with homeless students either on an occasional or an exclusive basis. An introduction defines homelessness, describes how education can help, and offers a mission statement. The second section focuses on what teachers of the homeless need. It defines categories of…
Descriptors: Academic Persistence, Adult Education, Adult Educators, Economically Disadvantaged
Hudson, Larry, Ed.; And Others – 1993
Intended for the vocational health occupations (VHO) teacher during the transition from clinician to teacher, this practical handbook offers advice on bridging the gap between practice and teaching. Chapter 1 addresses defining one's new role. Chapter 2 on classroom instruction looks at student motivation, teaching techniques, student feedback,…
Descriptors: Allied Health Occupations Education, Beginning Teachers, Behavioral Objectives, Classroom Techniques
Southern Illinois Univ., Carbondale. – 1988
The following papers are included in this conference report: "Generative Themes for Research in Agricultural Education," (Copa); "Factors Associated with Participation of Iowa Young Farmers in Agricultural Extension Programs" (Martin, Omer); "Personality Characteristics of Groups of Wisconsin Vocational, Technical, and…
Descriptors: Adult Education, Adult Programs, Agricultural Education, Classroom Techniques
