The aim of the research is to explore consumer perceptions of masculinity in advertising and determine the effectiveness of these advertising efforts in offering a brand's version of masculinity to men. The researchers analysed consumer comments posted on advertisements where masculinity is a prominent subject on the YouTube platform. By applying…

The purpose of this Interpretive Phenomenological Analysis was to understand the extent to which hegemonic masculinity inhibits self-authorship among male undergraduate students at Saint Somewhere College, a small, liberal arts, and Catholic institution of postsecondary education in the northeastern United States. Utilizing Baxter Magolda's…

This qualitative case study explored the experiences of staff and student participants in a men of color program at one California community college. The research aimed to understand how program staff creates environments conducive to exploring masculine identity among men of color. Grounded in validation theory and the multiple masculinities…

In this paper, findings from an investigation into the gender imbalance in swim coaching in Australia, particularly at the higher levels of accreditation, are reported. Stories of the experience of two elite female swim coaches were analysed with reference to the concept of hegemonic masculinity. Analysis found that some male coaches and…

Christopher Travers and Na'eem Allen-Stills discuss Communion for Black Men (CBM), a Black Male Initiative (BMI), which is a community gathering for Black college men to combat feelings of loneliness, isolation, and unbelonging. The bi-weekly Saturday Zoom sessions last between 75 and 90 minutes. On average, about 7--10 Black male higher education…

The provision of sports opportunities for youths in schools has expanded beyond traditional competitive offerings, with activities such as skateboarding and surfing now considered important avenues for youth development. This trend follows the recent expansion of action or 'lifestyle' sports provision into various community and educational…

Considerable research has demonstrated the presence of masculine norms in outdoor adventure education. The resulting values and practices function to ostracize or devalue women leaders, a dynamic that often goes unnoticed by men in the field. Although women's and men's perspectives on their experiences have been studied, to date no research…

This phenomenological dissertation study aimed to explore how agency is exerted beyond hegemonic masculinities in engineering and illuminated the influences of a discipline's culture on masculine thinking and being. Moreover, this study, guided by Black feminism, epistemologically and theoretically, moves Black masculinities scholarship and…

The COVID-19 pandemic altered the ways that college men experience, interpret, and understand their perceptions of masculinity. This qualitative, phenomenological study explores the lived experiences of 28 second- and third-year men students. Three primary themes emerged from the analysis: navigating and adjusting to change; managing social…

Objectives: This review examines the sexual development of young men through a precarious manhood framework. The teenage and emerging adulthood years are a time of change and uncertainty for many boys and young men, heightening concerns about manhood. They are also a time when boys and young men are learning about and experimenting with sex. Sex…

Recruiting cisgender, heterosexual young men for research participation can be a difficult endeavour. This is more challenging with qualitative research studies that require substantial time commitment, or be of a sensitive nature, such as discussions of sex, intimacy, and emotion. These challenges can be amplified with the shift to online data…

Objective: The aim of this study was to describe the strategies used by Canadian healthcare providers to assist men in strengthening their intimate partner relationships. Design: Qualitative research study. Method: Data were collected through semi-structured individual interviews. Using interpretive descriptive methods, secondary analysis…

Spatial ability has long been regarded as important in STEM, and mental rotation, a subcategory of spatial ability, is widely accepted as the cognitive ability with the largest gender difference in favor of men. Multiple meta-analyses of various tests of spatial ability have found large gender differences in outcomes of the mental rotation test…

As the need to provide advocacy and support for marginalized college student populations increases and campus challenges related to college men persist, educators and scholars are increasingly finding themselves in need of more nuanced frameworks for engaging and understanding college men. One such model, the "Intersectional Model of College…

This study examines college men's resistance of traditional masculinity and support for diverse configurations of gender using the life story narratives of 14 male-identifying college students at 10 colleges across the United States. The research on masculinities in higher education primarily focuses on hegemonic masculinities (Connell, 2005;…