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| Communication Research: An… | 1 |
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Download full textO'Keefe, Garrett J. – 1982
Preliminary data from a study-in-progress support the view that public information campaigns may have greater efficacy than shown by previous research. To evaluate the public impact of the Advertising Council's "Take a Bite Out of Crime" campaign, which was aimed at promoting greater citizen involvement in crime prevention activities,…
Descriptors: Advertising, Attitudes, Citizen Participation, Crime Prevention
Peer reviewedO'Keefe, Garrett J. – Communication Research: An International Quarterly, 1985
Investigated the persuasive impact of a national crime prevention campaign in the context of past and contemporary media efforts. Found that the campaign had marked influence on citizens' cognitions, attitudes, and behaviors regarding crime prevention. (PD)
Descriptors: Advertising, Attitude Change, Behavior Change, Citizen Participation
