This program guide outlines the development of and provides guidelines for implementing a model community education project entitled: Fire Education and the News. Developed to encourage fire departments and local television stations to work together to produce in-depth new programing on fire safety, the Fire Education and the News program provides…

The major hypothesis of this study (based on the psychology of Clark Hull) was that the learning of a perceptual-motor act from films will be more effective as the film presentation approaches an exact representation of the learner himself performing the act to be learned. The problem was to discover the most effective way to represent the learner…

In the wake of the 1990 amendments to the Clean Air Act, localities across the United States initiated public information campaigns both to raise awareness of threats to air quality and to change behavior related to air pollution by recommending specific behavioral changes in the campaign messages. These campaigns are designed to reduce the health…

This report is a summary of a variety of educational services offered by the Corporation for Public Broadcasting (CPB) supported television stations as reported in CPB's annual Station Activities Survey (1998). Highlights from the data include: 141 stations (80% of all CPB supported stations) provide educational services to elementary or secondary…

Modern information technology holds both threats and promises for the young generation in every aspect of life--social, political, economic, cultural, and personal. Already research is showing some consequences previously unsuspected. The case for mass literacy must be reappraised to assess what sort of literacy is now required, how it must link…

An internal report of Educational Radio and Television (ERTV), the South African Broadcasting Corporation, this literature survey is designed to provide a basis for specific practical, local research in areas such as curriculum analysis, target audience research, research on listening habits, availability of the medium, cost analysis, and…

An attempt to diversify the classroom experience at Simon Fraser University's Department of Geography has taken two thrusts: the large classroom integrative media use, and the student prepared multimedia "essay." The traditional lecture technique, which ignores the entire media revolution, is deplored. The first of two ways of conveying more…

The proceedings of a nation-wide conference in Nigeria concerning adult education are presented. The following steps are proposed in the line of national and international cooperation; these steps can be taken without waiting for financial and administrative approval: (1) the registration of all kinds of adult education programs and activities…

This booklet contains excerpted remarks by government and public health officials concerning social marketing and its use. It is noted that the agencies they represent are among those that are considered pioneers in applying social marketing to some of the toughest problems facing America. Topics concerning government, public health, and the use…

THE AUTHOR EXAMINES LISTENING GROUP PROJECTS IN OVER 30 COUNTRIES SINCE THE 1920S. THE HISTORICAL STUDY AND THE REVIEW OF RESEARCH DEAL WITH PURPOSES AND OUTCOMES OF PROJECTS, CLIENTELE, BROADCASTS AND SUPPLEMENTAL PRINTED MATERIALS, METHODS OF GROUP ORGANIZATION, METHODS OF POST-BROADCAST DISCUSSIONS, GROUP LEADERSHIP, AND FEEDBACK. DIRECT AND…

Cuba has experienced drastic social, economic, and political change since 1959. This book examines and analyses three important programs of Castro's regime which incorporate some of the distinctive features of the entire Cuban experience political socialization and cultural change; the literacy campaign of 1961, which was perhaps the most…

Two studies investigated 10th-grade students' health attitudes and practices related to cardiovascular risk. A survey determined students' perceptions of their families' health practices and needs and students' confidence in their ability to modify parents' behavior. The Heart Health Test Telecast (April 1980) was used to stimulate parent-child…

This paper attempts to assess the influence of development communication theory on the planning and implementation of technical assistance projects in the Third World that utilize mass communication as an agent of change. Like political development theory, communication theory has often been applied in an ethnocentric manner in less developed…

The documents enclosed in this report provide a comprehensive and systematic review of the progress made in developing a network organization capable of supporting nanoscience education for the public on a national scale. There is a logic to the studies that were done and to the reports that are included in this notebook. The following are the…

This is the third revision of a primer on all aspects of educational technology. It offers an authoritative overview of approaches and interpretations as well as detailed descriptions of specific techniques. Topics covered include: the nature of educational technology; basic educational strategies such as the teacher/institution-centered approach…