In response to the February 14, 2018 shooting at Marjory Stoneman Douglas High School in Parkland, Florida, President Donald Trump established the Federal Commission on School Safety to review safety practices and make meaningful and actionable recommendations of best practices to keep students safe. The Commission conducted field visits,…

Predicated on the idea that many scholars will come into contact with the media during the course of their careers, this guide addresses the "rules of the game" for academics when dealing with the media. The guide demystifies the workings of the press and other media and offers concrete, practical advice on how to work effectively with…

Developing an effective communications program is crucial for the survival of colleges, universities, and independent schools because they must be well understood and have broad public support. This guide to media relations compiles articles from "CASE Currents" into five sections: "The Basics of a News Service" (17 papers);…

This guide presents an overall direction for mass media messages and materials developed for public audiences under the National Cholesterol Education Program (NCEP), with particular emphasis on overall consistency and coherence in broadcast and print materials. Section 1 introduces the program and presents overall objectives, purpose, and scope…

This handbook is intended to assist technology education teachers and administrators in promoting and publicizing the program content of the new technology curriculum and the benefits it offers junior and senior high school students in New York State. Suggestions are made regarding preliminary issues to address to comply with local school district…

This manual offers hints, guidelines, and suggestions for reaching prospective students for vocational training. Its main premise centers around alerting, encouraging, and assisting the student. A team effort is promoted; each staff member must be a part of the whole recruitment team. A section on advance planning focuses on analysis of the school…

The public information office at Pennsylvania State University targeted news features to newspaper special supplements beginning in 1979. Editors rarely have enough stories for their special editions, and any institution has faculty who are good sources for features in these sections. (MLW)

Provides suggestions for handling negative publicity in child care centers. Topics discussed include: 1) preparation for negative publicity; 2) worse case scenarios; 3) meeting the media; 4) providing facts; 5) frank and honest communication with media; 6) the news interview; and 7) feelings of guilt. (RJC)

This book examines "baseline" communications in schools and school systems. Baseline communication is defined as schools' ongoing efforts to meet the information needs of parents and the community at large, to strengthen the partnerships of parents and schools, to promote school activities and events, to explain school programs and school's…

Provides advice on marketing campus events to the local community at large, using the experiences of the programming board at Eastern Oregon State University. Focuses on the development of a marketing team, interviews with community organizations and the media, a market survey snapshot, marketing strategies for various local media, and examples of…

A discussion of the relationship between campus public relations professionals and media relations consultants looks at why consultants are used, the best ways to use a consultant, searching for an agency, establishing fees and parameters, and making the relationship succeed. (MSE)

An informal survey of 19 media relations firms whose clients include schools, colleges, and universities revealed that institutions can contribute most to the success of the consultant-client relationship by planning, establishing goals and expectations, building a team, and identifying worthwhile stories. (MSE)

This proceedings presents the discussions, business meetings, lectures, and speeches delivered at the 104th Annual Meeting of The National Association of State Universities and Land-Grant Colleges, including the organization's financial statements for December 31, 1990 and 1989. In addition, the proceedings lists the past elected heads of the…

Suggests several techniques principals can employ to increase media coverage and public knowledge of the positive side of local educational developments. (PGD)

The participant's manual contains training materials for a national conference on cultivating media relations in agencies concerned with independent living for people with disabilities. Preliminary materials include the conference agenda, background information about the trainers, organizational information on Independent Living Research…