This workshop kit consists of: (1) "Leader's Guide"; (2) "Handout Masters"; (3) special issue of the journal "Media & Values" on the theme "Children and Television: Growing Up in a Media World"; (4) "From Awareness to Action: Media Literacy for the '90s," a booklet on the basics of media literacy. The kit is designed for a four-part study of the…

One of the most effective ways to raise awareness about a problem and generate support for solutions is through the media. This guide describes the basic principles of media relations that can help organizations develop an effective media strategy for underage drinking prevention. The tools that are necessary for this strategy, including news…

The fairness doctrine states that broadcasters must devote a reasonable amount of time covering contrasting views of public issues. The debate over abolition of the doctrine has largely ignored the possibility that public broadcast stations licensed to government entities may be subject to political and constitutional pressures that would warrant…

News stories from metropolitan daily newspapers were compared with child maltreatment reports made to mandated agencies on a local and national basis over 25 years. Results suggested that both child maltreatment reports and news coverage increased over the period surveyed. Media reports increased simultaneously with, rather than prior to,…

This workbook presents the essential principles of successful marketing and applies the proven strategies used by the private sector to attract customers for their products to the recruitment of clients for employment and training programs. It also provides the tools and how-to's to develop recruitment strategies. Informative materials, lists of…

Written for editors, reporters, and researchers, this publication contains background information on war and peace. Included are newspaper articles, essays, and excerpts from radio commentaries. The information is intended to help journalists provide more accurate coverage of war-and-peace issues, in particular more accurate coverage of the Soviet…

One of a series on topics of concern to the U.S. media, this guide is intended to provide journalists with a critical analysis of U.S. media coverage of Africa. Section I provides an overview of the folklore about Africa and the nature and sources of stereotypes and misconceptions about Africa and the Western world. Findings and interpretations of…

It is challenging for parents and the general public to make sense of the reports on test scores that appear in the mass media. This article offers some things for readers to consider as they bring a critical eye to what is read in the papers. Usually reports on test scores in the media are quite short and focus on one or two aspects of test…

This book examines "baseline" communications in schools and school systems. Baseline communication is defined as schools' ongoing efforts to meet the information needs of parents and the community at large, to strengthen the partnerships of parents and schools, to promote school activities and events, to explain school programs and school's…

Arguing that serious students of telecommunications policy must consider the impact that government deregulation will have on virtually every aspect of communications policymaking, this paper examines two goals that deregulators have deemed essential: convincing regulators that the marketplace is synonomous with public interest, and demonstrating…

This position statement of the National Association of the Deaf urges producers of material in various media including the World Wide Web to caption their offerings, outlines the organization's views on a variety of captioning technologies, and advises consumers on the filing of complaints about non-captioning and poor captioning. The statement…

Reported attitudes of the public towards disabilities and disabled persons in Pakistan were studied. Responses to interviews and questionnaires completed by 286 men, women, and school children were analyzed to investigate awareness of the 1981 International Year of Disabled Persons, recall of media items on disability, and acquaintance or…

This guide provides instructions on implementing a low-budget public relations (PR) program to improve acceptance and integration of students with disabilities. Sixteen steps for a PR program and the use of multiple methods of publicity are outlined. Topics covered include: using appropriate terminology when writing or talking about disability…

Current international communication is typified by flow of information from the northern to the southern hemisphere, dominated by the developed nations in information gathering and dissemination, and intensified by technological advances. The imbalance of communication flow, considered by developing nations as responsible for political, economic,…

In response to a statewide economic crisis resulting in a 9% funding cut for Texas community colleges, the presidents of nine Houston area community colleges formed a consortium to pool their resources and aggressively market the colleges. Since 1986, the Gulf Coast Consortium has mounted late-summer television and radio advertising campaigns to…