This study measured audience perceptions during the course of a prerecorded segment of the television series "Emergency" and compared audience responses with the occurrence of specific production variables: subject movement, camera movement, cutting rate, image size, and so on. Audience-response equipment, capable of recording ratings…

This study attempts to determine which media-exposure models available today are the best. A survey of the literature of the last 20 years is used to provide the basis for assessment of the state of the art of media planning and to draw distinctions between the implicit, naive, subjective, and sophisticated media-exposure models. Discussion of the…

This thesis provides a format for the use of newspapers, magazines, radio, television, and movies in the secondary school classroom. It attempts to inform teachers of what materials are most appropriate to the interests and informational needs of high school students, and it attempts to provide a method to teach students how to systematically…

This study explores the dimensions of credibility in newspaper and television news and compares the dimensions of media credibility with those of interpersonal source credibility. Subjects, 401 Kent State University undergraduates, were given a 12-page questionnaire designed to assess attitudes toward the following: newspaper national and…

This dissertation explores the role of blacks in the field of organized athletics. From the institution of slavery, to vocational education, to unequal educational opportunity, to exploitation for profit, the white ruling class has been successful in maintaining control of the lives and destiny of the black community, particularly in the field of…

Behavioral research suggests that communication between two individuals is affected by such factors as their orientation toward a topic, the importance of the topic, and interpersonal attraction. Seven hypotheses were formulated to determine if these factors--originally discovered in a discussion setting--were operative in an information-seeking…

This study attempts to develop a new approach to theories of organizational communication, which would apply to members of voluntary associations who are recruited largely through the use of mass media. A questionnaire was mailed to 355 members of Common Cause, an organization dedicated to "giving the people back their voice [in…

This study examined the paralinguistic behavior of three presidential candidates in on-camera and on-mike speeches made during their campaigns. Using tape recordings, a detailed micronotation was made of candidates' paralinguistic patterns, both while speaking on-camera and on-mike and while speaking under circumstances that were not for a mass…

This study investigated the priorities for coverage of law enforcement news, of three groups: 146 citizens from the St. Louis, Missouri, metropolitan area, 60 of the 68 police officers serving their communities, and 33 media personnel from the area. Subjects from all three groups were asked to rank stories about law enforcement in terms of their…

This dissertation is a descriptive, comparative study of press-government relationships in the 34 nations of independent Black Africa south of the Sahara. Excluded from consideration are territories under European administration and those nations that have white minority governments. The 34 sovereign states are analyzed and systematically…

This study was designed to explore two questions: do a listener's reactions differ by media; and do variables such as credibility, saliency, and recall function independently in realistic rhetorical situations? The study was designed to investigate listening variables as they function in field communication situations through the use of…

This study is a descriptive/historical account focusing on the obscenity issue and the selected manuscript speeches of Dean Burch while he served as chairman of the Federal Communications Commission (FCC) from October 1969 to March 1974. Research centers on the speaker and the specific manuscript speeches, considering the timeliness and…

The purpose of this study was to investigate the extent to which overweight and obesity are challenges among primary school children in Kinondoni and Njombe districts. The study sought to investigate those aspects in terms of prevalence, causes and impacts on social, health as well as children learning behaviours and outcomes. Systematic random…

This study was conducted to determine the reading difficulty of commonly available, mass political literature, thereby to determine the reading level necessary to comprehend the bulk of these materials. Material was sampled from three issues of each source--three newspapers and three magazines--during convention and election time periods. To…

The effect of physical mobility on news consumption and on preference for a particular news medium for different geographic news was investigated in this study. A survey of 652 residents of Lansing, Michigan, linked levels of mass media news usage to the extent of residential mobility and to national and foreign traveling indexes. Demographic…