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Gibbons, R. Arnold – 1980
This is a report of a survey conducted to determine newspaper readership habits of persons living within the circulation of the "Amsterdam News," a black weekly published in New York City. The survey was conducted with the purpose of increasing advertising revenues and assisting the management of the "Amsterdam News" with…
Descriptors: Advertising, Black Attitudes, Black Businesses, Black Community
Primary Research Group, Inc., New York, NY. – 1998
This report presents 213 tables detailing findings regarding types and costs of advertising within marketing programs at 68 colleges and universities. Highlights of this report include the following: these colleges print a mean number of 19,270 viewbooks and 16,380 catalogs; and advertise in newspapers (86.6 percent), in magazines (45.4 percent),…
Descriptors: Advertising, College Administration, Comparative Analysis, Costs
Fleischmann, John; Olson, Ann V. – Journal of the College and University Personnel Association, 1986
Data resulting from a survey of institutional policies and practices for employee recruiting and interviewing and for job advertising are reported for public and private institutions with centralized and decentralized employment services. (MSE)
Descriptors: Administrative Organization, Advertising, Budgets, Centralization
Primary Research Group, Inc., New York, NY. – 1998
This report presents 203 tables detailing findings concerning the use of electronic advertising within marketing programs at 68 colleges and universities. Highlights of this report include: colleges in the sample enroll a mean of 5,450 students; 5.6 percent of the colleges produce a CD-ROM version of the viewbook; 39.7 percent enable applicants to…
Descriptors: Advertising, College Administration, Comparative Analysis, Costs
