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| Detweiler, John S. | 1 |
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Primary Research Group, Inc., New York, NY. – 1998
This report presents 213 tables detailing findings regarding types and costs of advertising within marketing programs at 68 colleges and universities. Highlights of this report include the following: these colleges print a mean number of 19,270 viewbooks and 16,380 catalogs; and advertise in newspapers (86.6 percent), in magazines (45.4 percent),…
Descriptors: Advertising, College Administration, Comparative Analysis, Costs
Detweiler, John S. – 1980
Because public relations (PR) writing is different from the writing required in journalism, broadcasting, and advertising, PR practitioners require a background in editing, graphics, planning, campaigning, special events, public opinion, and evaluation beyond that required of a newswriter. Responses to a survey of 38 PR educators across the nation…
Descriptors: Career Education, Educational Assessment, Educational Research, Expository Writing
Primary Research Group, Inc., New York, NY. – 1998
This report presents 203 tables detailing findings concerning the use of electronic advertising within marketing programs at 68 colleges and universities. Highlights of this report include: colleges in the sample enroll a mean of 5,450 students; 5.6 percent of the colleges produce a CD-ROM version of the viewbook; 39.7 percent enable applicants to…
Descriptors: Advertising, College Administration, Comparative Analysis, Costs
