This book-length report is the outgrowth of a fact-finding mission (in July and August 1990) from the Gannett Foundation to Central and Eastern Europe to assess the current state and probable future of press freedom there. The report investigates the condition and needs of the print and electronic media of four countries--Poland, Czechoslovakia,…

Discusses media literacy in Australia, where it is an integral component of school literacies from K-12. Discusses the teaching of analytic skills to develop strategies for thinking about the meanings media transmit and the meanings viewers construct for themselves. Describes classroom activities involving the studies of texts, audiences, media…

Attempts to provide student affairs practitioners with general understanding of the media, and successful techniques in working with the media. Contends that, by designing an effective media relations programs, student affairs professionals can rely on the media as a valuable ally. Emphasizes need for preparation and interview skills. (Author/NB)

Presents a series of principles which foster an integrated approach to prevention, and places the role of mass communications in that framework. Television programming, advertising, and mass media campaigns can all be used in an effort to change the message environment in which individuals behave. (Author)

This report was prepared at the request of the Kaiser Family Foundation to examine the methodological options for investigating the effects of sexual content in the media on children and adolescents. To discuss the issues and prepare the report, a forum of 20 scholars with expertise in sexuality, sexual development, media analysis, and media…

Systematizes the fragmented approaches to framing in political communication and integrates them into a comprehensive model. Classifies previous approaches to framing research along two dimensions: media frames versus audience frames; and the way frames are operationalized (independent variable or dependent variable). Identifies four key processes…

By using words transmitted and words attended to as common denominators, novel indexes were constructed of growth trends in 17 major communications media from 1960-1977. Findings from these indexes (intended to measure trends in the development of an information society) are presented as well as explanations for what has been found. (Author/JN)

Explores the question of availability of children's books through interviews with publishers on current stocking policies and trends in backlisting and reissuing. Identifies sources of encouragement of trend to identify and reissue "old favorites." (SD)

Almost twenty years after the Kerner Commission reported that fewer than 5% of employees in the news business were black and that fewer than 1 percent of those were editors or employed in management jobs, the percentage of blacks and other minorities in those professions is only slightly higher. A l987 survey by the American Society of Newspaper…

Discusses the promotion of continuing education. Topics covered are (1) planning, (2) budgeting, (3) promotional tools, (4) analysis of effectiveness, and (5) continuing education staff roles. (CH)

This report (1) describes the development of libraries in China; (2) examines Chinese library, documentation, and scholarly publications from a historical perspective; and (3) outlines the present state of the art as reflected by the situation before and after the Cultural Revolution. The history of public libraries, university and school…

Presidential campaigns in the last decade have provided evidence of the rising influence of the mass media campaign and of campaign consultants. The media, through their power of access to the people, manipulate the public's recognition of a candidate by the amount of coverage given. Newspaper endorsements and the reporting of media-conducted…

Reports on a 1984 Aspen Institute conference which addressed the misrepresentation and gross underrepresentation of Blacks in the mass media. Reviews the conference's extensive recommendations regarding what mass media organizations, Blacks, and other citizens should do to redress this problem. (GC)

Discusses how the media portray alcohol and drinking and how to change media performance. Presents some findings in abbreviated form for several media and suggests a model for working with the media in the interests of alcohol education. (Author)

The article discusses the broadcasting of Spanish public service announcements to the Hispanic community by a profit-making company, Hispanic ownership of radio and TV stations, and the need for Hispanics in policy-making positions within the media and as participants in community action groups and public forums. (NQ)