This activity provides students with a way of understanding expectancy violations theory (EVT) by examining incidents that occurred during televised award shows. In this activity, in small groups, students will delve into well-known award-show incidents, such as Will Smith's slapping of Chris Rock at the 2022 Academy Awards, to understand the…

Students explored using generative AI to create relational messages as well as audience reactions to both human-created and AI-created notes of encouragement. The activity helped students understand the practical, relational, and ethical implications of incorporating AI into communication tasks. By the end of the activity, students could discern…

This activity prompts students to go beyond the often reductionist responses to new technologies (e.g. technological determinism) by creating a media literacy-focused infographic about the role, uses, ethical concerns, and/or impact of generative AI (e.g. ChatGPT). Sample topics have included the role of AI in specific industries (e.g. film,…

Students who complete this assignment will participate in a five-day phone fast. They will not use their phones for five full days, and they will keep a journal about their experiences. Students will reflect on how their mobile phone usage impacts their social relationships, media consumption, and social media use. Each day, students complete a…

This article introduces an assignment that will help instructors effectively teach media grammar and convergence to their students. Hybrid letter writing (HBL) is an experiential learning assignment where students learn about media grammar and convergence by experiencing it. The current modus operandi of teaching convergence and media grammar is…

Several stereotypes exist that perpetuate negative viewpoints of black hair. Although media literacy scholarship and resources have focused on media representations of race and body image, fewer have specifically centered on media representations of hair type. In this lesson, students will learn how media reinforce negative stereotypes that…

Audience analysis is essential for creating successful messages across communication fields. The audience persona is an effective tool for understanding the characteristics and needs of a target audience. Through this unit activity, students experience the process of persona development, build skills in data collection and analysis, and gain…

Although most higher education programs include a capstone course to culminate the student experience, program directors disagree on what the experience should look like. Updating previous research, this study examined the main goals, teaching methods, and subject areas covered in journalism and mass communication capstone courses. It also…

Courses: Introduction to Communication Behavior, Health Communication, Public Communication Campaigns, Persuasion, Public Relations. Objectives: Students gain practice determining various components of a health communication campaign (e.g. selecting appropriate target population(s), media channels), while noting the need for synergy across key…

Courses: Introduction to Communication Studies, Rhetorical/Media Criticism, Political Communication, Language and Social Interaction. Objectives: The aims of this single-class activity are (1) to emphasize the complexities of communication competence; (2) to differentiate between appropriate and inappropriate communication behaviors; and (3) to…

Challenges to identity formation often emerge during college experiences as one's world view is confronted by exposure to new social circles, ideas, and cultures. Through the analysis of interpenetrating identities in the popular television show, "The Big Bang Theory," students are able to locate concrete examples of the four frames of…

This longitudinal pilot study developed and tested an instrument to assess students' perceptions of the extent to which they accomplished the learning objectives that were listed in a number of communication course syllabi. In addition to students' perceptions that they had improved from the start to the end of the semester in achieving course…

Courses: This activity could be used in a basic public-speaking course to demonstrate messaging and the development of the three pillars of public speaking: content, organization, and delivery. In a basic communication course, this activity would help illustrate the process of communication (sender, receiver, feedback, channel, etc.). A mass…

This article explores the potential of challenge-based learning (CBL) for feminist pedagogy. In a qualitative case study of an introductory mass communication and social theory course, students were more likely to indicate sophisticated, intersectional understandings of course concepts following the CBL project. Before the CBL project, students…

The semester-long activity described herein uses an integrated instructional approach to media studies to introduce students to the research method of qualitative content analysis and help them become more critically vigilant media consumers. The goal is to increase students' media literacy by guiding them in the design of an exploratory…