Identifies a dozen major improvements to the mass media, relative either to the selection of information or to the presentation of it. Looks to the year 2045 when, without state intervention, the media may have developed a control system, based perhaps in universities, to monitor, evaluate, and advise the media. (TB)

Examines the rise and fall of media coverage of the issues of gun control and political conflict in Australia after an incident of mass murder in April 1996. Aims to reveal the issue management process that occurred and the hidden agendas that motivated the political and media activity. Demonstrates the media's role in the creation of issue…

Offers an operational definition and typology of advocacy and image advertising as complementary forms of institutional advertising. Examines two of the more important forms of advocacy advertising--paid print editorials appearing on the "op-ed" page of the "New York Times" and the "advertorials" in two principal…

Provides Philip Lesly's remarks from his opening speech at the 1988 conference of the Public Relations Society of America. Offers some insights on the problems and future of the field of public relations and the society. (MS)

Includes titles from more than 180 periodicals published in 1984, with most of the literature continuing to center on communication, media relations, and writing techniques. Also includes books, theses, and dissertations. (PD)

Compared public relations sections in 12 introductory mass communication texts and found a confusion about the relationship of advertising and public relations, a lack of historical background, and an antipublic relations stance. Journal available from Communication Research Associates, 7100 Baltimore Blvd., Suite 500, College Park, MD 20740; sc…

Frames the role of public relations in a self-governing society. Discusses three environmental factors that affect the practice of socially responsible public relations. Reviews the historical media philosophy of eastern Europe and the former Soviet Union. Examines media practice occurring during the region's transformation and implications for…

Examines how successful public relations practitioners are in dealing with pressure groups and the government. Compares their relationship with key publics and the relationship they enjoy with other, perhaps less threatening entities such as suppliers, the media, and stockholders. Compares relationships across types of organizations. (NKA)

Presents a review of the public relations profession, including institutions of higher education, in post-Franco Spain within the context of changes in the nation's political, economic and media landscape. Suggests that a healthy democracy with political stability, economic development, and a dynamic media have provided both the foundation and the…

Describes the contingent media relations policy employed by Rockwell International, the prime contractor for the United States space shuttle program, following the January 28, 1986, destruction of the Challenger. Analyzes Rockwell's response through a theoretical model of crisis perception and Rockwell's policy in relation to the mass media. (MS)

Finds that a mix of mediated and interpersonal communication can motivate behavior in a public information campaign, particularly when targeted to predisposed audience segments. Shows that mediated messages are most powerful when they are used in conjunction with interpersonal communication. (SR)

Traces the development and implementation of an information program to combat proposed cuts in student financial aid and a more general program to generate overall support for higher education. (Available from Communication Research Associates, Inc., 7100 Baltimore Blvd., Suite 500, College Park, MD 20740; sc $7.50.) (PD)

Presents a brief history of public relations education. Proposes a model program for public relations education and discusses where such a model program logically fits in the university structure and where it would be most likely to receive necessary resources. (MS)

Asks whether public relations can best be taught in the context of a traditional communication curriculum or in a business school setting. (MS)

Asks public relations educators what they think about core classes required for students in their field. Finds they generally support the idea that their students should take core mass communications courses, even if such core courses are developed from a traditional journalism/news-editorial standpoint. (MS)