Audience analysis is essential for creating successful messages across communication fields. The audience persona is an effective tool for understanding the characteristics and needs of a target audience. Through this unit activity, students experience the process of persona development, build skills in data collection and analysis, and gain…

Creativity is the central source of meaning for humans and is inseparable from critical thinking. Creativity and critical thinking are required in the fields of communication, public relations, and advertising. Most college students know the "rules" of the "game" of schooling, but for the majority, creativity has been all but extinguished by the…

Designed for self study, this publication contains information to aid Naval personnel in meeting the occupational standards for advancement to Journalist First Class and Chief Journalist. The first section, a "Rate Training Manual," is divided into 11 chapters: The Path to Advancement, Public Affairs Policy and Procedures, Public Affairs…