This paper examines the dual coding hypothesis, a model of the coding of visual and textual information, from the perspective of a mass media professional, such as a teacher, interested in accurately presenting both visual and textual material to a mass audience (i.e., students). It offers an extension to the theory, based upon the various skill…

Defines seven key concepts of media literacy education. Discusses reading visual media as well as print media and computer programs; determining values and ethics; decoding or deconstructing; critical thinking; the promotion of media literacy by interest groups; and educational restructuring with the role of the school library media specialist as…

Photocopy humor is defined as any facsimile, photocopy, or wire-copy line drawing, iconography, or textual material that was drawn or written for distribution to a larger select audience using the available technology to disperse material intended to be humorous. Professional humor is excluded from this consideration. The content of photocopy…

The media constitute important sources and resources for development of critical thought about the media themselves and the reality they represent. The first theories of the media were based on the concept of unidirectional communication. Later, factors such as the increasing interest in audiences and development of cultural studies caused…