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Message Into Medium: An Extension of the Dual Coding Hypothesis.

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Simpson, Timothy J. – 1995

This paper examines the dual coding hypothesis, a model of the coding of visual and textual information, from the perspective of a mass media professional, such as a teacher, interested in accurately presenting both visual and textual material to a mass audience (i.e., students). It offers an extension to the theory, based upon the various skill…

Descriptors: Coding, Cognitive Processes, Communication (Thought Transfer), Information Processing

Why Should We Teach Multi-Media?

Peer reviewed

Cromer, Nancy – English Journal, 1975

Descriptors: Audiodisc Recordings, Cognitive Processes, Communications, Educational Television