At present, television production curriculum is too often confined to a token course or two, with content limited to the efficient operation of equipment and facilities and to routine producing and directing techniques. So that each course might integrate all of the elements involved in production, the number of required courses should be expanded…

British media study course and curriculum guide. (CH)

Response to CS 703 406. (CH)

Written by participants in a summer workshop on media literacy, this guide is intended for use by teachers of students in grades seven through twelve. The main portion of the guide is composed of a unit of study dealing with manipulation in advertising. The unit contains four lessons covering the following areas: (1) advertising as manipulation,…

A justification, curriculum, and course outline for the study of television. (CH)

Because of the prevalence of media in all people's lives and the cultural and perceptual changes brought about by the media, education must create ways to enable children to master the media's codes and control its impact so that they will be active, intelligent, appreciative, and selective consumers of the total media culture. This portfolio…

Interactive courseware applications are becoming more prevalent as instructional tools in the communication classroom. Prometheus, developed by George Washington University, allows instructors to post syllabi, course outlines, lecture notes, and tests online, in addition to giving students access to discussions and chat sessions. Other popular…

Based on papers and discussions of training experts at the UNESCO Seminar on Instructional Training Techniques for Broadcasters held in Kuala Lumpur, Malaysia in June, 1973, this report surveys in general terms the present situation of communications training, pinpoints deficiencies, and identifies potential trends. This is followed by other…