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Anderson, James A.	1
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Media Comparison: Viewing the Past while Looking toward the Future.

Schultz, Charles W. – 1988

This paper presents a global approach to the media comparison literature. Beginning with the pros and cons of media research, it discusses the results of both individual and meta-analysis research, compares the different methods researchers have used to determine media selection, and concludes with the most recent trends in media selection. It is…

Descriptors: Cognitive Style, Comparative Analysis, Instructional Design, Intermode Differences

An Analysis of the Methodologies Used in Media Credibility Study Or: "The Medium They Believe Depends on the Question You Ask."

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Anderson, James A. – 1971

Past studies of media credibility have yielded contradictory results. In some research, television has the most credibility, while in others, radio or newspapers have the most. A probable reason for this is the way survey questions are phrased. In asking for a "major source of news," some questions focus on the "most likely medium" for news in…

Descriptors: Audiences, Intermode Differences, Mass Media, Media Research