Kellogg Community College revised its catalog to make it more student-oriented by explaining open enrollment, credit hours, contact hours, individualized instruction, modular units, etc., in concise lay terms. 80,000 new catalogs were published as Sunday supplements to 6 area newspapers in June 1974. (DC)

Perhaps the most important course in an advertising curriculum is the student-run agency. This paper describes a program instituted and carried out at Oregon State University from 1985 to 1989 which provided students with experiential training resulting in valuable real-client contact and strong portfolios, making students "hot…

The increased enrollment in journalism is from students interested in advertising, public relations, and the new programs being offered under the rubric of "communications." More jobs appear to be available in those fields and students perceive salaries in those fields to be greater than those in print journalism. (MLW)

Lafayette College used the Nexis database to find out if their peer institutions were receiving more and "better" national press exposure. Four categories of exposure were identified: coincidental mentions, sports stories, stories placed by an institution's own public relations efforts, and stories based on general prestige and perceived…

This paper describes a student internship program available to students majoring in public relations, radio-television, or organizational communication at Purdue University Calumet in Hammond, Indiana, through which an average of 10 students per semester (since 1986) have interned at a variety of broadcast and business institutions. The paper…

A media training program conducted for faculty and administrators at Seton Hall University (New Jersey) is described. The program has helped participants become more confident in speaking to media, enhanced the university's visibility, and built campus confidence in the public relations staff. Suggestions are made for selecting the target audience…

As the shrinking pool of applicants forces colleges to adapt new approaches to recruiting, media campaigns are emerging as an effective way to send key messages to target audiences. Media relations can lend credibility (news coverage is considered more credible than advertising); save money; reach targeted areas; and communicate key themes. (MLW)

A description and discussion of a university market penetration plan looks at problems and opportunities related to market selection, establishment of performance objectives, timing, use of human resources, developing a promotional plan and activities, doing a market survey, garnering alumni support, using the media, and using college-community…

This document is the first nationwide compilation of successful recruiting techniques for students in adult basic education, literacy, General Educational Development classes, and adult high school degree programs. Information for the publication was gathered from a literature search and other sources, especially "Reaching the Least Educated," a…

At George Mason University (Virginia), a consulting firm designed a program to train university administrators to deal with the media effectively. On-camera simulations, followed up with practice sessions in the university's telecommunications department, were an effective method of preparing for difficult media questions. (MSE)

The functions of public relations offices are described for four small colleges and one small private school: Spelman College (Georgia); North Harris County College (Texas); Scripps College (California); Lafayette College (Pennsylvania); and Maumee Valley Country Day School (Ohio). Focus is on creative and effective use of a small staff and…

This selective report on the celebration across the country of the Year of the Young Reader (YYR) by the Library of Congress and its partners has a two-fold purpose: to provide a chronological review of the events, projects, and activities that made the campaign effective; and to stimulate thinking on how to give the next campaign, "1991--the…

Miami-Dade Community College (MDCC) has its own cable television channel by lease agreement with Storer Communications, Inc., enabling the college to reach a potential viewership of more than 100,000 subscribers. The channel, which primarily broadcasts telecourses for long-distance learning and a "bulletin board" of campus activities and…

By the fall of l973 Bellarmine College's enrollments had declined 35 percent and the college saw its problems primarily as inadequacy in salesmanship. Now, Bellarmine is described as a market-oriented institution striving to assess the educational needs of its community without changing its commitment to the liberal arts. (Author/MLW)

Major purposes of an institute held July 10-27, 1967 at the Georgia State College were to: (1) develop basic principles of communication similar to those used by the private sector of the economy, (2) develop an understanding of how vocational educators can more effectively work with public news media, (3) develop packages and kits for use by…