IN NOVEMBER 1959, REPRESENTATIVES OF 12 STATES IN THE ROCKY MOUNTAIN PLAINS REGION ASSEMBLED IN BOULDER, COLORADO, TO PARTICIPATED IN A 3-DAY RESEARCH SEMINAR ON TITLE VII OF THE NATIONAL DEFENSE EDUCATION ACT. (TITLE VII COVERS RESEARCH AND EXPERIMENTAL ACTIVITIES FOR MORE EFFECTIVE UTILIZATION OF TELEVISION, RADIO, MOTION PICTURES, AND RELATED…

A study was conducted at Indiana University's WFIU-FM, a student operated training radio station; two measuring methods were utilized: (1) a listening diary, and (2) an audience-programer. This study attempted to accurately survey the listening habits and programing preference of listeners and nonlisteners and also to develop, test, and evaluate…

Part of a major project of the Council for Cultural Cooperation, the project described was specifically designed to identify the aims of, the main approaches to, and problems encountered when teaching secondary school students how to use mass media, and to make proposals on how mass media education can be effectively delivered. Following a brief…

As a result of a survey of 2,322 Houston adults, a nine-phase methodology was used to design a program of public education about cardiovascular disease (CVD). Survey results indicated that Mexican Americans were significantly less knowledgeable than Anglos concerning the impact, nature, and control of CVD. Many Mexican Americans could not…