Suggestions for creating a memorable inauguration of a campus chief executive officer include careful attention to public relations goals, forming an effective committee, creating a realistic budget, developing an ambitious media strategy, and following up with thank-yous and archival records. Involvement of faculty, staff, alumni, and students,…

Although the enrollments in vocational-technical education programs have been increasing steadily, a great deal of misunderstanding still exists about these programs. Vocational-technical education has an image problem. A coordinated, comprehensive communication program using a variety of media, such as newspapers, radio, and publications, should…

The American public school must depend for its strength on the support of local citizens who understand school affairs. The task of interpreting school affairs to the public is an administrative function and requires both information programs and enlistment of community support. Organized programs are needed in which (1) community relations needs…

This handbook for vocational educators was developed as a tool to help them in their public relations efforts. Following a brief introduction, the content is presented in twelve sections. The first discusses the roles of various professionals and groups in vocational education. Section 2 covers planning a total public relations program and…

The author describes a very successful campaign to publicize National Vocational Education Week 1977 in Dearborn, Michigan through messages on business and industry marquees, posters in store windows, newspaper stories and pictures, and radio and television announcements, including a calendar of promotion events for advance planning. (MF)

Intended for public and private agencies working in the field of child abuse and neglect prevention and treatment, the manual is designed to assist those responsible for creating public understanding of the problem of child abuse and neglect. Chapters cover the following areas: the value of a public relations program; planning and budgeting a…

In a review of the literature regarding the current and projected status of public relations degree programs and major trends in public relations practice in the United States, this paper analyzes aspects of the political/economic/social/cultural environment (PESCE) affecting the practice and teaching of public relations. The paper covers PESCE…

This booklet was designed as a guide for arts educators and contains ideas that can be used to generate interest and support for school arts programs. The first section is devoted to public relations. It contains suggestions on dealing successfully with the media in promoting arts programs. Included are such topics as getting coverage for arts…

This paper presents a synthesis of selected literature on junior college public relations, with emphasis on occupationally oriented programs. Its purpose is to develop a tentative plan to assist in the growth of career education programs in the 2-year college. Subject areas investigated include: (1) the need for public relations; (2) the role of…

A guide to planning college and university anniversary celebrations that attract the attention of both friends and strangers recommends creating substantive programs related to current public interest; faculty involvement; broad-based and varied programing; media participation; attention to both past and future; and adequate budget. (MSE)

This Coordinator's Guide accompanies the module Developing Effective Public Relations. It defines the coordinator's role from four aspects: setting the tone, setting the pace, facilitating the discussion, and evaluating. Suggestions for preparing and presenting the workshop are offered. The actual text is in the accompanying module, but the…

This module is designed to provide counselors and related personnel with the knowledge and skills needed to plan and carry out guidance-related public relations activities. To accomplish this goal, a number of learning experiences have been organized into a workshop format lasting approximately six hours. These learning experiences will increase…

The first half of this detailed guide on Teacher Corps recruiting, designed for the use of school administrators, presents all procedures necessary for an effective college campus recruiting program. Included are sections on planning the approach; forming a recruiting team of teacher interns; laying out an interesting schedule (with time…

At George Mason University (Virginia), a consulting firm designed a program to train university administrators to deal with the media effectively. On-camera simulations, followed up with practice sessions in the university's telecommunications department, were an effective method of preparing for difficult media questions. (MSE)