Analyzes factors influencing market shares such as program characteristics, station characteristics, and market characteristics, and concludes that station characteristics are dominant factors in explaining variations in program ratings and the frequency assigned is the dominant station characteristic. (MH)

Information about instructional television (ITV) programing in the Philippines is summarized in this three part document. An outline of the status of the Center for Educational Television, Inc., (CETV) and a description of its current activities and financial support are provided in the first section. A narrative review of both CETV and other…

Recommends increased public participation in educational television programming. (LK)

The manual describes a variety of media approaches in the United States, Hong Kong, India, and Pakistan to changing attitudes toward the disabled. Four principles of media communications are stressed: (1) children's television is an important vehicle for changing attitudes; (2) it is vital to know the audience; (3) active participation by the…

India, like many developing nations, must soon make a decision about satellite television. National integration, upgrading and extending education, strengthening the vocational and technical components of education, modernizing agriculture, family planning, teaching literacy--the stated goals of the Indian government--could be more easily achieved…

A discussion of community access television at the British Broadcasting Corporation in Great Britain. (HB)

Arguments on the application of the Alabama Educational Television Commission (AETC) for license renewal of eight educational television stations were heard before the Federal Communications Commission (FCC). Individuals from Black Efforts for Soul on Television and the National Association of Black Media Producers opposed the renewals, claiming…

A look at the television facilities and organization of New Guinea. (HB)

A discussion of how the Ontario Television Agency produces, distributes and broadcasts educational programming. (Author/HB)

Outlines the programs and activities of the Center, focussing on the planning and financing of its new studio and administration building. (LS)

This report presents a pioneering effort in the use of television in bringing to a particular sub-population, the disadvantaged, the particular kinds of information which could dispel ignorance in certain key informational areas. From information gathered by a 337-item questionnaire covering demographic characteristics, attitudes, communication…

Discussed the development of mass media programs and considered the relative success of those programs currently being used. (RK)

A discussion of the ATS-F satellite which will begin broadcasting programs on agriculture, population control, national integration, and generally upgrading and expanding education in India. (HB)

The first of these papers contains (1) a presentation of the purposes and values of teaching a critical appraisal of the mass media; (2) a brief survey of the scope and content of present educational efforts in mass media in Britain, the United States, Canada, and Australia; (3) a blueprint for future development of programs for students and…

In order to offer students guidance about the rapidly increasing field of communications, Apollo High School developed a cooperative radio and television communication program to be added to the English curriculum. The objectives of the project were (1) to utilize the expertise of the staff and the resources of Apollo High School, the Daviess…